Search Marketing in the Age of COVID-19

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Paid search insights for software marketers navigating the new normal

What's in the Report

Search Marketing in the Age of COVID-19

Paid search insights for software marketers navigating the new normal

As many businesses continue to grapple with the economic and societal challenges of life during a pandemic, it’s become clear that the path forward is marked by digital transformation. For software marketers, establishing a strong online presence is now more important than ever.

Since the start of the pandemic, the Directive team has closely monitored the impact of COVID-19 on search campaign performance across our SaaS portfolio. In Search Marketing in the Age of COVID-19, we dive into the data to share our unique findings and provide expert recommendations for maintaining search marketing performance in 2020 and beyond.

Learn how COVID-19 has influenced B2B tech buyer behavior on a macro level

Uncover trends we’ve observed among our client base and the changes we made to adapt to them

Receive recommendations for adjusting your paid search strategy to better serve current and prospective customers

As many businesses continue to grapple with the economic and societal challenges of life during a pandemic, it’s become clear that the path forward is marked by digital transformation. For software marketers, establishing a strong online presence is now more important than ever.

Since the start of the pandemic, the Directive team has closely monitored the impact of COVID-19 on search campaign performance across our SaaS portfolio. In Search Marketing in the Age of COVID-19, we dive into the data to share our unique findings and provide expert recommendations for maintaining search marketing performance in 2020 and beyond.